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  Title	How Jaypee Hotels is Redefining Luxury in Tier II & III Markets
  ID	7242434
  External ID	7575596242
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  Published Date	Feb. 24, 2025, 6:17 a.m.
  Summary	How Jaypee Hotels is Redefining Luxury in Tier II & III Markets Luxury isn't just about plush rooms and gourmet meals; it's about an experience that stays with you. That's exactly what Jaypee Hotels
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  URL	https://www.indianretailer.com/interview/retail-people/luxury/how-jaypee-hotels-redefining-luxury-tier-ii-iii-markets
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  Content	How Jaypee Hotels is Redefining Luxury in Tier II & III Markets Luxury isn't just about plush rooms and gourmet meals; it's about an experience that stays with you. That's exactly what Jaypee Hotels & Resorts is aiming for with its aggressive expansion strategy. Driven by a vision to set new benchmarks in Indian hospitality, Jaypee is creating immersive experiences for travelers by blending opulence with sustainability. “Our aim is to redefine the guest experience by offering exceptional accommodations, personalized services, and unforgettable moments,” shared Manju Sharma, Managing Director, Jaypee Hotels & Resorts, in an exclusive conversation with Indian Retailer From premium leisure resorts and business hotels to wellness retreats and grand event spaces, Jaypee is ensuring that every kind of traveler finds a place under its umbrella. “With increasing demand for wellness travel, we are expanding our wellness facilities and programs, including state-of-the-art spas, yoga retreats, and holistic therapies to cater to health-conscious travelers,” Sharma added. Luxury Meets Sustainability Eco-conscious luxury is the future, and Jaypee Hotels & Resorts is making serious moves to lead this revolution. The brand is integrating sustainable practices without compromising on the elegance and comfort that guests expect. “We have implemented energy-efficient lighting, motion sensors, and optimized air conditioning systems across our properties to reduce our carbon footprint,” Sharma emphasized. Water conservation, waste management, and responsible sourcing are also at the heart of Jaypee's sustainability strategy. The brand has minimized single-use plastics and supports local farmers and suppliers to reduce environmental impact while promoting the regional economy. Beyond operations, Jaypee is taking green initiatives right to the drawing board. “We incorporate green building practices, using environmentally friendly construction materials, maximizing natural light, and designing energy-efficient HVAC systems,” Sharma added. Personalized Experiences Gone are the days of one-size-fits-all hospitality. Jaypee is embracing personalization to cater to the evolving expectations of modern travelers. “We are focusing on tailoring experiences to individual guest preferences by using data-driven insights to offer personalized services, from customized amenities to curated itineraries,” Sharma stated. This approach is also reflected in Jaypee's culinary offerings. “Our chefs take guests on a culinary journey, with dishes ranging from artisanal risotto and Harissa grilled chicken to Kuti laal mirch ka paneer tikka, all made with fresh ingredients from our kitchen gardens,” she added. The newly launched Regency and Café Manor's wood-fired pizzas are already a massive hit among food lovers. Balancing Legacy with Innovation Heritage and innovation don't have to be at odds. Jaypee Hotels & Resorts is blending the charm of traditional hospitality with cutting-edge trends to create spaces that appeal to both nostalgic and contemporary travelers. Sharma explained, “While preserving our architectural heritage, we are incorporating modern design elements that blend aesthetics with functionality. We're also offering personalized check-in and check-out times, tech-enabled concierge services, and curated experiences for each guest.” Jaypee is also modernizing its wellness and leisure offerings, ensuring that travelers have access to not just luxury but also fitness facilities, mindfulness programs, and holistic spa treatments. Domestic Tourism Boom With India's domestic tourism sector growing at an unprecedented rate, Jaypee Hotels & Resorts is tapping into Tier II and III cities, targeting travelers looking for unique experiences beyond metropolitan areas. “We are strengthening our presence in these high-potential markets while ensuring our offerings cater to evolving preferences. Our focus is on diversifying beyond traditional luxury resorts to include cultural tourism and wellness retreats,” Sharma shared. The brand is also enhancing its existing infrastructure to meet the rising demand for sustainable, experiential, and heritage-based travel. Collaborating with Local Communities Jaypee Hotels isn't just about luxury—it's also about community. The brand is deeply invested in working with local businesses, artisans, and farmers to ensure a symbiotic relationship between the hospitality industry and regional economies. Sharma highlighted, “Collaboration with local communities and businesses is essential for fostering economic growth and sustainability. By partnering with local entities, we stimulate the regional economy, drive revenue, and ensure that our operations align with responsible hospitality.” This approach also extends to job creation and skill development, ensuring that Jaypee not only provides world-class service but also uplifts the communities in which it operates. What's Next? With a strong vision for the future, Jaypee Hotels & Resorts is gearing up for significant milestones in the next five years. “We are actively working towards key sustainability certifications, integrating eco-friendly technologies, and leveraging smart room features to enhance guest experiences,” Sharma revealed. Technology is becoming a major part of the brand's evolution, with streamlined booking platforms and AI-driven customer service enhancing operational efficiency. As Jaypee continues to evolve, it remains committed to its core philosophy: delivering unforgettable luxury while championing sustainability, community engagement, and innovation. Purple Turtle: A Global Licensing Success Story in Edutainment Purple Turtle, a globally recognized edutainment brand, has grown from a beloved book series into an internationally acclaimed phenomenon, captivating millions of children across the world. The brand's journey is a testament to its commitment to delivering high-quality content that blends entertainment with education. The Genesis of Purple Turtle The story of Purple Turtle began with a series of books designed to provide children with engaging and educational content. “ Purple Turtle started with books, which are immensely popular around the world. These books are available in about 30 countries. We realized that children needed high-quality content that is not only entertaining but also educational, ” said Manish Rajoria, Director of Purple Turtle. From its beginnings in educational literature, Purple Turtle quickly gained popularity in countries like the US, Russia, China, and across Europe, the Middle East, and Southeast Asia. A Leap into Animation and Global Distribution The brand's success in literature was only the beginning. Recognizing the potential of its intellectual property (IP), Purple Turtle expanded into animation. The company enlisted Emmy Award-winning scriptwriters, collaborated with top-tier music studios in Los Angeles, and sought post-production expertise from industry leaders like Tele Gale in Ireland. The collaboration with esteemed professionals, including the President of Disney Europe, who joined as a co-producer, and Cyber Group Studios, who came on board as a distributor for the animated series, ensured the global reach and top-notch quality of the content. “ We started with books and sold our first license in the US. Then Russia, China, Europe, the Middle East, and Southeast Asia followed. We soon realized that this IP deserved to be on air, soi[p we created an animated series with the help of Emmy-winning scriptwriters and music from an Emmy-winning studio in LA, ” added Manish. Expanding Through Licensing: A Strategic Growth Model Purple Turtle's licensing division has seen impressive growth, expanding into a variety of product categories, including apparel, toys, bags, video games, and back-to-school items. This strategic licensing program focuses on preschool-aged children, ensuring that each product remains aligned with the brand's core values of education and entertainment. The expansion into categories like toys, apparel, and footwear has been especially successful, with the brand solidifying its presence in global markets. “ We've had a lot of success in licensing because it's an evergreen IP. Licensing from books to television tends to have the strongest foothold. We've sold licenses in the US, China, Russia, Europe, Southeast Asia, and the Middle East. We're now expanding into categories like back-to-school items, apparel, footwear, and toys, ” Manish shared. The brand's recognizable characters make it an ideal candidate for licensing across various consumer goods, particularly toys, as children worldwide have formed a strong connection with Purple Turtle's lovable character. Ensuring Brand Consistency Across the Globe Maintaining consistency while collaborating with diverse licensees around the world is a challenge that Purple Turtle meets head-on. A dedicated design team ensures that every licensed product adheres to the brand's visual identity and core values. This team balances the need for region-specific language and cultural considerations with the brand's consistent look, helping to maintain Purple Turtle's global appeal. “ We have a strong design team and style guides in place to ensure brand consistency across the globe. While certain markets may require different languages and images, the essence of Purple Turtle remains intact, ” Manish explained. This strategy ensures visibility and accessibility, driving strong sales in markets worldwide. Licensing for Educational and Entertainment Values Purple Turtle is highly selective when it comes to its licensing partnerships, ensuring that each partner shares its commitment to educational values. The brand primarily targets preschool-aged children, carefully choosing partners who share its vision. “ We ensure that we choose partners who believe in our IP and have a robust distribution network. Distribution is key to success in licensing. We also partner with key retail networks to ensure products are visible to customers, ” said Rajoria. Categories such as environmentally friendly products, toys, and stationery are among the company's preferred areas for licensing. By focusing on products that are both educational and entertaining, Purple Turtle ensures that its merchandise, from storybooks to Smart toys, continues to engage and educate children. Enhancing the Brand Experience The addition of licensed products has enhanced the overall Purple Turtle experience for both children and parents. The character has become a trusted friend for millions of children, who enjoy engaging with the animated content, books, and games. Parents appreciate the balance of fun and education in the brand's offerings, making Purple Turtle a popular choice for families worldwide. “ Purple Turtle is not just a character but a friend to millions of children worldwide. Our merchandise enhances the brand experience by offering books, animated content, and educational games that children and parents can enjoy together, ” Rajoria added. Adapting to Industry Trends In the post-COVID era, digital platforms have become a dominant medium for children's content, and Purple Turtle has adapted to this shift. The brand's expansive library, totaling 127 hours of content, is designed to entertain while also helping children expand their vocabulary and learning. “ Post-COVID, we've seen an increased use of mobile phones and smart TVs by young children. Our content is designed to entertain while also being educational, adhering to international standards and ensuring a kids-safe environment, ” Rajoria noted, emphasizing the company's commitment to creating safe, enriching digital experiences. Innovations on the Horizon Purple Turtle has always been at the forefront of innovation, with products such as the Talking Pen that accompanies its curriculum books. Now, the brand is preparing to launch the Purple Turtle Smart Toy, which promises to add a new dimension to the interactive play experience. This innovation will be a key part of the brand's future, further solidifying Purple Turtle's place in the hearts of children and parents alike. “ We've always been innovative, being pioneers of talking books in the country. We're now launching the Purple Turtle Smart Toy, which will enhance play value and add more interactive elements to the character, ” Manish added. The Future of Licensing in India Looking ahead, the licensing market in India offers immense opportunities, with the industry experiencing annual growth of 10-15 percent. As one of the first Indian-origin IPs to achieve global success, Purple Turtle is strategically positioned to take advantage of this growth. “ India is sitting on a massive opportunity. Licensing in the preschool IP category is seeing tremendous growth, and Purple Turtle, as an Indian brand that has gone global, is well-positioned to capitalize on this trend, ” concluded Manish, underscoring the potential for Indian brands to excel in the global licensing market. As Purple Turtle continues to expand its global footprint, its focus remains on maintaining the brand's integrity while reaching new milestones. The brand's blend of educational content, entertainment, and innovation ensures that it will continue to be a beloved presence in children's lives for years to come. Next Story How Cover Story is Changing the Game for Indian Women's Fashion As global influences seep into everyday style, Indian women seek an aesthetic that balances contemporary trends with comfort tailored to unique needs. One such pioneer is Cover Story, a brand that has successfully blended global fashion trends with the essence of Indian sensibilities. The Indian fashion industry has seen the rise of brands that cater to this growing demand for international designs with localized adaptation. Global Trends Meet Indian Silhouettes The inspiration behind Cover Story was deeply rooted in a keen observation of the Indian woman's fashion needs. Having worked extensively with international brands, the founder realized a significant gap in the market. Women in India aspired to wear international fashion, yet the designs were not always suited to the body types, height, and practical lifestyle requirements. The brand spokesperson said, “Cover Story emerged as a solution that marries global trends with an understanding of the Indian woman's silhouette, offering a perfect blend of style and functionality.” By taking inspiration directly from international fashion runways and adapting the designs to suit Indian women, the brand has positioned itself as a unique brand that delivers real-time global trends while ensuring a perfect fit for its consumers. Identifying and Filling a Market Niche The brand successfully identified and filled a niche in the market. Some of the major milestones in its journey include establishing a strong presence in India's top cities by launching stores in premier malls and department stores. Significantly expanding its distribution network with plans to reach over 35-40 additional cities in India within the next two years, and introducing a more diversified product range, including occasion wear and party wear. “So, just building on what we have done in terms of distribution is our next two years plan. We are also really expanding our category and our assortment. For example, we have in this store a new concept of doing more occasion wear and party wear.” Additionally, it has enhanced the in-store experience by incorporating personal styling services, allowing consumers to curate complete looks with the help of experts. This structured expansion plan aims to make Cover Story a one-stop fashion destination. “There is going to be a stylist. You can come, make an appointment and then you will get your entire party wear look with the jewelry, shoes, footwear, and bags.” Indian Fashion Industry Trends One of the key trends shaping the industry is the growing preference for homegrown brands, as consumers increasingly take pride in Indian labels that better understand the needs compared to international counterparts. Additionally, there has been a noticeable shift towards Western wear, with Indian attire becoming more occasion-driven. “In metro cities, the everyday wardrobe of working women now predominantly features Western styles,” the spokesperson elaborated. Another significant trend is the rising focus on sustainability and conscious consumption. While still in its early stages, sustainability is becoming an important factor in purchasing decisions, with women aged 25 and above prioritizing quality over quantity and seeking durable, well-crafted clothing. Adapting to these evolving consumer preferences, Cover Story continues to offer curated collections that align with market trends while maintaining high standards of design and quality. She further added, “There is no credibility to a homegrown brand in Western wear. I think that has changed completely. And Indian consumers are very proud of looking at homegrown brands, which understand the consumer better than any other brand from any other part of the world.” Collaborations and Industry Influence The brand has also made its mark through noteworthy collaborations. One of its most iconic partnerships was with Karl Lagerfeld in 2019, a first-of-its-kind collaboration for an Indian brand. This association brought international recognition to Cover Story and reinforced its positioning as a premium fashion label. The spokesperson added, “We understand that collaborating with designers or jewellery brands, accessory brands has a very symbiotic, very good impact on each of the brands.” Collaborations with designers and accessory brands continue to play a crucial role in the brand's growth strategy. These partnerships allow Cover Story to introduce innovative collections and enhance its appeal to fashion-forward consumers. Corporate Investment in Fashion The Indian fashion industry has seen a surge in corporate involvement, which has proven beneficial for homegrown brands like Cover Story. “India has always had a rich textile heritage, but corporate backing provides much-needed strategic support, capital, and distribution reach,” the spokesperson explained. This fusion of creativity and business expertise has allowed fashion brands to scale and gain international recognition. While corporate partnerships bring immense advantages, it requires careful management to balance business objectives with creative integrity. Cover Story has successfully navigated this dynamic, maintaining its brand essence while leveraging corporate resources to fuel expansion. A Vision for Expansion Cover Story has aggressive plans for expansion, both within India and internationally. While the brand is already a household name in metropolitan cities, the next goal is to tap into the fashion-conscious markets of Tier II cities, where demand for high-quality, international-style clothing is rising rapidly. On the global front, the brand is working on launching an international website, enabling worldwide shipping. This move will not only cater to the Indian diaspora but also attract fashion enthusiasts worldwide who appreciate the brand's unique fusion of contemporary Western wear with Indian adaptability. Cover Story's Five-Year Plan Looking ahead, Cover Story aims to establish itself as the go-to fashion destination for Indian women, offering stylish solutions for every occasion. It plans to expand its retail presence across India, ensuring accessibility in every major city while also strengthening its digital footprint by enhancing its e-commerce platform and international shipping capabilities. Additionally, the fashion brand is committed to introducing premium product lines that cater to the evolving needs of modern Indian women, maintaining its focus on quality, design, and trend-forward fashion. The spokesperson concluded, “Opening stores will be the first goal. Distribute them so that in every city of India, our consumers can go and find their dream dress.” Next Story Subway India's Rapid Expansion: 100 New Stores in 2024 and a Bold Vision for the Future Subway, the global leader in freshly made, customizable sandwiches, has achieved a significant milestone in India by opening 100 new stores in 2024. This expansion underscores the brand's rapid growth trajectory in one of its fastest-growing international markets. With a renewed focus on modernization, localization, and customer-centric innovations, the brand is strengthening its position in India's highly competitive Quick Service Restaurant (QSR) industry. A Landmark Achievement in India's Growth Journey India's dynamic and evolving food industry has presented a lucrative opportunity for Subway to expand its footprint. With the opening of its 100th store in Lokhandwala, Mumbai, Subway now boasts a formidable presence of over 900 stores in more than 160 cities across India. “Reaching this milestone of 100 new stores in a year is a testament to our customers' trust in the Subway brand. This marks a significant chapter in Subway India's growth journey, reflecting our unwavering commitment to delivering fresh, high-quality, and made-to-order sandwiches to our discerning customers,” said Tarun Bhasin, CEO of Culinary Brands, the exclusive master franchisee for Subway in India, Bangladesh, Sri Lanka, and other countries. The brand's aggressive expansion in 2024 is driven by the increasing consumer demand for freshly made, healthy, and convenient food options. As lifestyles change and urbanization accelerates, Subway is strategically positioning itself as a preferred choice among India's young and working population. Strategies Driving Rapid Expansion The remarkable success of Subway's expansion in India can be attributed to multiple key strategies: Leveraging Market Trends : Consumers today are more health-conscious and seek fresh, nutritious, and made-to-order food. Subway's offering of fresh ingredients and customization aligns perfectly with this trend. Penetrating Tier II and III Cities : Recognizing the potential of India's smaller cities, Subway has expanded beyond metropolitan areas. “Our innovation team closely follows local and international trends to offer an exciting menu to consumers. Our current menu already features multiple localized options, such as Paneer Tikka and Tandoori Chicken, which are very popular as they offer familiar tastes while maintaining Subway's global sandwich-making approach,” Bhasin stated. Modernized Store Design : To enhance customer experience, Subway has introduced a refreshed store design that is more inviting, convenient, and modern. The response from customers has been overwhelmingly positive. “The new look aligns with what today's new-age consumers seek – a smart and inviting ambiance that reinforces the freshness associated with Subway,” added Bhasin. Subway's Focus on Tier II and III Markets While Tier I cities remain key markets, Subway is aggressively expanding into smaller cities to tap into their growing disposable income and rising demand for global QSR brands. Establishing outlets in high-footfall locations such as malls, airports, and highways ensures greater brand visibility and accessibility. “At Subway, we recognize that every market has unique preferences and challenges. That's why our menu innovation team continuously researches and adapts offerings to suit regional tastes while maintaining our global standards,” Bhasin explained. Menu Innovations Catering to Evolving Preferences The brand has also introduced new product lines to cater to India's evolving taste preferences. Recent additions include the Hot & Cheesy Signature Subs and Breakfast Specials. “Consumers love our Hot and Cheesy Signature Subs. They are the perfect indulgence during winters, offering 1.5x filling, extra cheese, and served piping hot. Options include Cheesy Paneer Tikka, Mexican, American Barbecue, Chicken Tikka, and Lamb Pepperoni,” said Bhasin. Subway's Breakfast Specials are another hit, offering fresh, made-to-order sandwiches that cater to professionals and early risers. “It's a perfect fit for morning meals, and customers can walk in or order online in metros and mini-metros to relish these sandwiches, best paired with hot coffee,” he added. Technology-Driven Growth and Customer Engagement Subway is harnessing technology to enhance customer experience, streamline operations, and support its rapid expansion. Key tech initiatives include: Customer Engagement : Tools like Net Promoter Score (NPS), Online Reputation Management (ORM), and Customer Relationship Management (CRM) are used to interact with customers and gather insights. Retail Expansion Support : Specialized technology tools aid in identifying potential store locations, ensuring efficient supply chain management, and optimizing operations. Digital Transformation : Enhanced online ordering, loyalty programs, and AI-driven recommendations are being integrated to provide seamless customer experiences. “Technology has been an anchor for multiple departments at Subway. Various specialized tech tools are leveraged to support retail expansion and drive decision-making in the supply chain, quality, and operations,” Bhasin noted. The Road Ahead: Making Subway India's Largest QSR Chain Looking forward, Subway has set an ambitious goal of becoming India's largest QSR chain over the next decade. This vision is built on key pillars: Fresh, Customizable Offerings : Subway remains committed to delivering high-quality, made-to-order food that aligns with consumer health trends. Localized Menu Innovation : Expanding its menu to include more regional flavors and healthier options will be central to sustaining growth. Wider Retail Presence : Strengthening its footprint in metros and Tier II and III cities will ensure greater accessibility. Digital and Technological Integration : Embracing digital platforms for seamless ordering, loyalty programs, and data-driven decision-making will be critical to scaling operations. Overcoming Challenges : While competition, supply chain complexities, and shifting consumer preferences pose challenges, Subway's strategic focus and adaptability will be key to its continued success. “We recognize that achieving our goal requires strategic planning and agility. However, our unwavering commitment to fresh, high-quality food and a robust expansion plan will drive Subway's growth and success in India,” Bhasin concluded. Next Story Digihaat Revolutionizing E-commerce with ONDC to Empower Small Businesses in India In a rapidly evolving digital commerce landscape, Digihaat emerges as a transformative force, leveraging the Open Network for Digital Commerce (ONDC) protocol to empower underserved sellers and expand e-commerce access in India. In an exclusive interaction, Rahul Vij, COO of Digihaat, sheds light on how this buyer application is reshaping the industry by ensuring a fair, transparent, and sustainable marketplace for both sellers and buyers. The Birth of Digihaat and Its Unique Proposition Digihaat is an ONDC protocol-enabled buyer application that acts as a front-end interface connecting sellers to buyers. Explaining the platform, Rahul Vij stated, “Digihaat operates like any other buyer application, but its entire supply chain, backend services, and technology stack are sourced through the ONDC protocol. This allows any seller onboarded via ONDC to gain access to a vast digital marketplace.” Unlike traditional e-commerce platforms, Digihaat does not impose a centralized control over sellers but instead provides them with a democratized ecosystem, where they can independently manage their inventories and sales without paying heavy commissions. Addressing Key E-commerce Challenges Digihaat is committed to making e-commerce more accessible and inclusive, particularly for small and rural businesses. “The idea is to help sellers increase their audience reach and integrate them into India's digital economy. We align closely with the local for local initiative, ensuring small businesses, entrepreneurs, farmers, and artisans get a fair marketplace,” said Vij. A key challenge in the current e-commerce ecosystem is the lack of visibility and support for local and underserved businesses. By leveraging ONDC, Digihaat ensures that these sellers are not overshadowed by larger players but receive equal opportunities to showcase their products across the country. Seller Onboarding and Delivery Mechanism Seller onboarding is facilitated through seller network participants (SNPs), who assist in managing catalogues and deliveries. Vij explained, “These network participants take care of onboarding, managing the catalogue, and ensuring seamless deliveries for sellers. They play a crucial role in bridging the gap between independent sellers and the ONDC ecosystem.” Expanding India's E-commerce Reach Currently, e-commerce penetration in India is at just 6 percent, leaving immense room for growth. Digihaat aims to onboard the remaining population through a transparent, efficient, and scalable model. “Our vision is to empower not just buyers but also millions of sellers across India. When a revolution of this scale happens, the ease of selling and buying transforms, much like India's UPI revolution,” he remarked. By lowering entry barriers and simplifying digital transactions, Digihaat intends to replicate the success of digital payment systems within the e-commerce space. Supporting the Make in India Initiative Digihaat is aligned with the Make in India movement by promoting local artisans, MSMEs, and traditional businesses. The platform has launched a dedicated section, Amazing India, featuring handicrafts, textiles, and artisanal products year-round. “Amazing India will permanently showcase various indigenous crafts and self-help group products, reinforcing our commitment to India's rich heritage. Different festivals and seasons will highlight different crafts, from textiles to handmade diyas and jewelry,” explained Vij. This initiative ensures a sustainable and consistent platform for local businesses to thrive. Leveraging AI for Enhanced Discoverability Technology is at the heart of Digihaat's operations. The platform integrates AI-driven solutions to improve seller discoverability and optimize operations. “We are building a tech-first marketplace that simplifies seller onboarding and enhances buyer experiences. AI will help enhance product visibility and create a seamless experience for both sellers and buyers,” he shared. Sustainability in E-commerce Operations Sustainability is a growing concern in e-commerce, and Digihaat takes a proactive approach to addressing this challenge. “Our open network model removes middlemen, ensuring sellers retain a larger share of their profits. By eliminating unnecessary operational inefficiencies like inventory holding costs and logistics complexities, we maintain a transparent, sustainable, and cost-effective model,” highlighted Vij. Unlike traditional e-commerce platforms, Digihaat does not impose predatory commissions or hidden fees. The platform's goal is to create an affordable network that benefits both buyers and sellers without inflating costs through deep discounting tactics. Measuring Success Through Seller Empowerment Digihaat evaluates its success based on the number of unique sellers gaining customers, the percentage of first-time buyers, and the overall user retention rate. “For us, success means empowering first-time sellers and buyers to embrace digital commerce. Our goal is to digitize as many small businesses as possible while ensuring an experience that matches leading e-commerce platforms,” he emphasized. The Long-Term Vision for E-commerce Transformation Digihaat envisions a future where ONDC fosters a truly open e-commerce ecosystem. “ONDC ensures that once a seller is listed, they can operate independently without paying exorbitant commissions. Digihaat acts as a trusted window for these sellers, giving them the visibility and confidence to reach new digital shoppers,” asserted Vij. Digihaat is not just targeting Tier II and beyond markets but is a pan-India initiative. Sellers come on board via self-help groups, SMEs, and established brands, creating a universal network where small businesses and major players coexist with equal opportunities. Next Story How Foxtale Aims to Build a Rs 1,000 Cr Brand in 3 Yrs Foxtale started its journey in January 2022, and in three years, it is set to surpass Rs 300 crore in gross revenue. Its growth trajectory from zero to Rs 300 crore has been remarkable. Notably, 50 percent of its revenue comes from repeat customers. “As we've scaled, we've also maintained a deep connection with our users, ensuring sustainable growth with a focus on unit economics. Even after accounting for all marketing expenses, we remain profitable, making our success not just about rapid expansion but also financial sustainability. This has been the essence of our journey so far,” said Romita Mazumdar, Founder, Foxtale. Diversifying Offerings Foxtale focuses on skincare, with its core portfolio consisting of 18-20 primary SKUs in this category. In the second half of last year, the brand expanded into body care, launching body washes and body lotions. Within just five months, this category achieved Rs 40 crore ARR and became profitable, a testament to the strength of its products and execution. Foxtale currently has five SKUs in body care and are set to expand further with new launches next month. “While 90 percent of our revenue still comes from skincare, and it remains the primary growth driver due to its larger market size, body care has emerged as a promising category with significant potential. As we move forward, we are committed to scaling both segments with high-quality, effective formulations tailored for our consumers,” she highlighted. Offline Strategy 10 percent of the brand's revenue comes from offline sales, which it drives exclusively through general trade—without its own stores or kiosks, and with no plans to open them. Its strategy is to scale through general trade, ensuring that every product it sells is actually in demand and moving in the market. Its offline approach is built on two key principles: Discipline – Foxtale maintains strict control over receivables, ensuring that its products generate real pull from the market. As a result, its receivable days remain low, making the channel inherently profitable and self-sustaining. Cash Flow & Efficiency – Rather than just pushing products to distributors and retailers, it tracks sell-through data meticulously. Its sales operations are fully digitized, with every SKU placement, sales team activity, and market movement recorded and monitored in real-time. This ensures transparency and efficiency, allowing it to scale offline the right way. “We believe in building for India, not just for select malls or premium retail locations. General trade provides the deepest market penetration, making it the ideal channel for reaching consumers nationwide. Our goal is to expand this footprint methodically and mindfully,” Mazumdar noted. In terms of overall revenue split, 50 percent comes from its D2C website, 40 percent from marketplaces, and 10 percent from offline (general trade). Foxtale's R&D Revolution The brand's recent Series C funding will be entirely dedicated to advancing R&D. While it already has one of the strongest R&D teams in India, its ambition is to create a globally recognized, state-of-the-art research facility. Over the next two years, Foxtale aims to bring international skincare technologies to India, ensuring that innovation happens here rather than being imported from France or Italy. “A major gap in the skincare industry is the lack of research on Indian skin types. For decades, skincare studies have primarily focused on European, Japanese, and Chinese skin, neglecting the unique characteristics of Indian skin. Our skin falls between Caucasian and African skin types, yet little dedicated research exists. Moreover, within India itself, skin variations arise due to genetic diversity, dietary habits, and climatic conditions—from the Northeast to the South, our ancestral origins differ significantly, impacting skin biology. Our mission is to change this narrative,” explained Mazumdar. “By building a world-class R&D lab in India, hiring the best minds globally, and conducting in-depth research on Indian skin, climate, and nutrition, we aim to develop skincare solutions that are truly tailored for India. This isn't about adopting international formulas—it's about creating technology that caters specifically to Indian needs,” she added. Given its strong unit economics, Foxtale is on a self-sustaining growth path and will be profitable soon. Its next phase of expansion will be focused on R&D and manufacturing capabilities. Pan-India Reach Foxtale has a balanced presence across Tier I, II, and III cities, performing exceptionally well in all of them. Its ability to adapt to its users—regardless of their location—is a key factor behind this success. Social media has democratized information. Today, a woman in Ranchi knows just as much about global beauty trends, celebrity culture, and premium skincare brands as someone in Mumbai. Earlier, only metro cities had access to luxury brand stores, but now, exposure comes through digital platforms, leveling the playing field across regions. “While wealth may be concentrated in Tier I cities, purchasing power is widespread across India. The upper-middle class is thriving in Tier II and III cities, with a growing number of millionaires in these regions. Cities like Surat, Vadodara, and emerging hubs across West Bengal have strong economies, proving that affluence is no longer limited to metros,” she explained. Foxtale isn't just creating for a "Tier I consumer"—it is building for a modern Indian woman who is aspirational, well-informed, and conscious about what she buys. Whether she lives in Mumbai, Darjeeling, or Dehradun, she seeks high-quality skincare that understands her unique skin needs and lifestyle. Rs 1,000 Cr Vision Foxtale's vision is to build a Rs 1,000 crore brand within the next three to four years. “We have already achieved significant milestones, closing this year at Rs 300 crore in revenue. However, our ambition extends beyond just numbers. We are actively expanding into new categories, staying committed to delivering exceptional products tailored for Indian consumers. For us, success is not just about scale—it's about doing right by our customers, understanding their needs, and bringing them high-quality, effective skincare solutions. As we continue to grow, our focus remains on innovation, accessibility, and building long-term trust with our audience,” she concluded. Next Story How Sansaar Grew 35% in a Year While Staying True to Conscious Living Luxury, for the longest time, has been synonymous with opulence, grandeur, and indulgence. But in 2024, a new name is rewriting the rulebook—Sansaar. The brainchild of next-generation entrepreneurs Sanjana and Sarah Arora, Sansaar is more than just another home décor brand; it is a bold movement toward mindful living, seamlessly blending luxury with sustainability. “Sansaar is a tribute to the enduring bond between humanity and the natural world, reminding us that true beauty lies in living consciously and sustainably,” says Sanjana Arora, her passion evident in every word. Launched under the formidable D'Decor umbrella, the world's largest producer of soft furnishings, Sansaar has made an electrifying entry into the Indian market. In just a year, it has achieved a remarkable 35 percent revenue growth and has positioned itself as a key player in the sustainable home décor segment. With Bollywood icon Ranveer Singh as the brand ambassador, Sansaar's ethos is clear: eco-conscious living is not just an option but the future of luxury. The Sansaar Experience The recently launched D'Decor flagship store on MG Road, Delhi, is the embodiment of this vision. Spanning 10,500 square feet across four expansive floors, this flagship space offers an immersive journey into the world of luxury home furnishings. “The MG Road store represents the pinnacle of our commitment to redefining luxury home décor,” shares Sarah Arora. “With over 20,000 SKUs available in one location, we are setting a new benchmark for home furnishing retail in India.” The store is not just a retail space; it is an experience. Customers can explore an extensive range of Sansaar's premium sustainable fabrics, interact with tactile zones to feel textures firsthand, and even leverage virtual rendering tools to visualize their dream home settings. With personalized consultations available, this is more than just shopping—it is curation. Sustainability-More Than a Buzzword Sansaar is not paying lip service to sustainability; it is pioneering it. The brand operates with a well-defined strategy to minimize environmental impact while delivering high-end design. Its production practices are a testament to this commitment: 3 million watts of solar power generated through rooftop solar panels 50 percent of water used in production is recycled via rainwater harvesting and water treatment systems 100 percent recycled packaging materials, including paper tubes and corrugated boxes 5 percent reduction in greenhouse gas emissions within the first year 100 percent of non-hazardous waste is sent for recycling These are not just numbers—they are the foundation of a movement that is reshaping the home décor industry. “Sustainability isn't a trend; it's a responsibility. We want to set a precedent for the industry, proving that luxury and sustainability can, and should, go hand in hand,” says Sanjana. Sansaar's approach to sustainability extends beyond production. The brand offers 30 collections of eco-conscious textiles, including plush bouclés, sumptuous jacquards, and breezy sheers, each designed to deliver aesthetic appeal without compromising on environmental responsibility. By incorporating recycled fibers and ethically sourced materials, Sansaar ensures that luxury can be both aspirational and responsible. From Niche to Nationwide Sansaar's meteoric rise in just a year is nothing short of remarkable. Currently available in over 450 stores across 100+ cities, the brand is aggressively expanding its retail footprint. “Our vision is clear—to make sustainable luxury accessible. We are scaling our presence through D'Decor outlets, premium standalone stores, and exclusive collections,” says Sarah. “We are well on track to achieve our Rs 500 crore goal within five years.” Sansaar's retail strategy is methodical and ambitious. With plans to expand into global markets, including the USA, UK, Middle East, and Europe—regions that already contribute over 60 percent of D'Decor's revenue—Sansaar is poised to be India's foremost eco-conscious home décor brand. And they are not stopping there. By 2025, Sansaar aims to: Eliminate coal usage, replacing it with biomass fuels Achieve 95 percent water recycling in production Increase sustainable product use by 50 percent Transition to a 100 percent electric vehicle fleet for logistics This is not just a roadmap—it is a promise. The Backbone of Transformation Sansaar's rapid growth is bolstered by its parent company's relentless pursuit of innovation. D'Decor has expanded its manufacturing capacity by 50 percent and introduced robotic warehouses, revolutionizing efficiency in inventory management and deliveries. “At D'Decor, technology and craftsmanship go hand in hand. Automation ensures precision, faster production cycles, and optimized resource utilization,” explains Sarah. “This allows us to maintain uncompromising quality while scaling rapidly.” With over 20,000 SKUs available, this fusion of technology and sustainability ensures that Sansaar remains at the cutting edge of the home furnishings industry. Ranveer Singh & Brand Storytelling A brand is only as strong as the story it tells, and with Ranveer Singh as the face of Sansaar, the narrative is both compelling and impactful. “Ranveer's energetic persona and deep connection with audiences make him a natural fit,” says Sanjana. “His association amplifies our message of conscious luxury, making sustainability aspirational rather than niche.” Celebrity endorsements, when done right, transcend marketing—they create an emotional bond with consumers. Ranveer's involvement has reinforced Sansaar's position as a forward-thinking, stylish, and environmentally responsible brand. Redefining the Future of Home Décor Consumer preferences are shifting rapidly. Today's buyers seek more than just aesthetic appeal; they want functionality, durability, and sustainability. Sansaar meets these demands by integrating innovation with ethical sourcing and transparency. “Consumers today are looking for more than just décor—they want a story, a purpose. Sansaar is here to give them both,” says Sarah. As the brand continues to evolve, one thing remains certain—Sansaar is not just designing homes; it is designing a future where luxury and responsibility go hand in hand. With visionary leadership, cutting-edge sustainability initiatives, and an unyielding commitment to innovation, Sansaar is set to be a game-changer in the world of home décor. Because true luxury is found in living consciously and beautifully, every day. Next Story Beyond Appliances Paving the Way for a Rs 100 Cr Smart Kitchen Future Beyond Appliances, a smart kitchen appliance brand Co-founded by Eshwar K Vikas and Rakesh Patil has been launched with a mission to redefine how Indian kitchens operate. The brand recognized a stark gap in the market: appliances tailored specifically for Indian cooking were missing. Transitioning from commercial kitchens to home kitchens, the brand began developing appliances that catered to everyday needs, such as timers for steaming and whistle counters for pressure cookers—features that revolutionized convenience in Indian kitchens. “We saw an opportunity to make products for Indian consumers that understood their cooking habits and made their lives easier,” explained Eshwar K Vikas, Co-founder, Beyond Appliances. Untapped Market Eshwar identified the smart kitchen market in India as largely unexplored, despite the booming smart home segment. While consumers have adopted smart TVs, ACs, and fans, kitchens have remained traditional and unconnected. “It is a 35-40 percent CAGR market in the whole smart appliances space. Kitchen, while the growth is not there because no company is providing a smart kitchen, is really smart. Everybody says smart today,” Eshwar pointed out. Beyond Appliances aims to create a truly smart kitchen experience that integrates cutting-edge technology with user-friendly designs. What Differentiates Beyond Appliances? What sets Beyond Appliances apart in a competitive market? Innovation and consumer-centric features. The Co-founder elaborated on the brand's differentiators, highlighting their chimneys equipped with infotainment systems. “If you look at any particular appliance brand, like Faber, Elica, Glen, Crompton, LivPure, all these five companies do appliances for the kitchen, which are the same appliances. There is no IOT (Internet of Things), there is no connectivity, there is no feature, there is no differentiation in terms of product or feature between the 10 to 12 top brands in the country in the kitchen.” the Co-founder elaborated. Beyond Appliances introduced the Chef Connect feature, which offers step-by-step cooking guidance directly on the chimney's screen. Future iterations will incorporate AI-powered cameras that monitor cooking techniques and offer live feedback, bridging the gap between technology and culinary expertise. Along with systems include an Android screen and a Dolby Digital music system, while cooking. Another standout feature is the LPG automatic ordering system. Expanding Horizons with Consumer Trends Beyond Appliances has captured the imagination of consumers not just in metros but also in Tier II and III, and rural areas. “The aspiration levels in smaller cities and villages are mind-boggling,” Eshwar shared. Customers from diverse locations—from Gulmarg to Kerala—have embraced the brand's innovative offerings. Modern Indian kitchens are transforming, reflecting broader lifestyle shifts. He observed, “Kitchens are no longer confined to a corner of the house. They are becoming open spaces, aesthetically blending into living rooms and showcasing contemporary design.” This evolution has prompted consumers to prioritize sleek, stylish kitchens that match the elegance of their homes. Health-conscious eating is another major trend shaping consumer preferences. As people explore healthier recipes and ingredients, smart appliances play a crucial role in enabling nutritious and delicious cooking. The brand's products make healthy eating convenient along with the integration of smart home appliances, like chimneys with touchscreens and grocery list features to simplify daily tasks. “I think these are the three major trends that we are able to see that consumer is moving towards,” the Co-founder explained. Overcoming Challenges Beyond Appliance faces challenges in establishing its brand and distribution network. Despite these hurdles, the brand has made significant strides, selling over 1,000 units monthly across its chimneys and stoves. Convenience is equally vital. Beyond Appliance innovative features, such as Android-enabled chimneys and automated ingredient ordering systems, simplify the cooking process. Building a strong presence in the market takes time, but we are confident in our vision. “You do not even need to interact with your maid or go to the store. Everything can be managed from your phone,” Eshwar said. Sustainability Focus Sustainability lies at the heart of Beyond Appliances' operations. By manufacturing products in India, the brand minimizes its carbon footprint and supports local industries. This smart home appliance brand has also earned SAGE certification, an international standard for sustainable practices. This certification reflects its commitment to ethical production, from ensuring employee welfare in its factories to reducing excessive packaging. “Sustainability is not just about the product; it's about the entire ecosystem,” Eshwar pointed out. The company's focus extends to its supply chain, ensuring fair treatment and timely payments for workers at partner factories. This holistic approach underscores Beyond Appliances' dedication to responsible business practices. Role of AI in Cooking AI is at the forefront of Beyond Appliance's technological innovations. For instance, the whistle counter in its stoves leverages AI to adapt to different pressure cookers and food quantities. “Every whistle sounds unique, but our system can detect it accurately and turn off the stove at the right time,” Eshwar explained. AI-powered features also include live cooking assistance, where chimneys monitor and guide users to achieve perfect results effortlessly. “So a lot of AI programs is what runs on our cloud systems to ensure you have a good cooking experience,” he elaborated Vision for the Future Eshwar envisions a smart kitchen revolution over the next decade, driven by automation and innovation. “Indian women spend hours in the kitchen. It's time to make their work more enjoyable, smoke-free, and productive through technology,” he shared passionately. Beyond Appliances aims to empower consumers with solutions that transform kitchens into dynamic, functional, and enjoyable spaces. Looking ahead, Beyond Appliances aims to become a Rs 100 crore digital-first brand within three years. The company plans to expand its product line, incorporating advanced features like chimneys with air purification systems for polluted cities like Delhi and Mumbai. “We're bringing commercial-grade technology to consumer homes, making kitchens smarter and healthier,” Eshwar concluded. Next Story Triumph Targets Tier II & III Cities for Growth with Omnichannel Expansion and Franchise Focus The Indian lingerie market has evolved significantly over the last decade, with consumers becoming more brand-conscious and inclined towards premium offerings. Triumph International, a leading global lingerie brand, has carved a niche in this competitive landscape through a mix of strategic expansions, digital innovations, and a strong omnichannel approach. Driving Growth Through Multi-Faceted Strategies Triumph's growth strategy in India is marked by continuous evolution in communication, expansion across channels, and strengthening its omnichannel presence. The brand has adopted a holistic approach to ensure its top-of-mind recall among consumers. "We've been constantly improving our communication strategy with a strong point of view. Our plans include expanding franchise stores, investing more in our D2C website, and increasing our presence on marketplaces," said Bhavin Devpuria, Marketing Head of Triumph Group (India & Sri Lanka) at Triumph International. The brand's focus on increasing traditional retail footprints while consolidating partnerships with department stores like Lifestyle and Pantaloons has also been instrumental in its growth. Currently, Triumph operates over 1,300 doors across India, with more than 900 traditional stores, 300 department store locations, and 19 franchise stores. This extensive presence is complemented by their D2C website and partnerships with leading e-commerce platforms like Myntra and Amazon, which enable the brand to reach a broader audience. Expanding into Tier II and III Markets The Indian market's evolving demographics and urbanization trends have made Tier II and III cities a significant area of focus for Triumph. These regions have seen an increased demand for premium products as consumers become more aspirational. "Our e-commerce data shows a growing contribution from Tier II and III towns, accounting for approximately 28 percent of sales in 2024," revealed Devpuria. Urbanization, higher disposable incomes, and a surge in digital connectivity have made these regions fertile grounds for growth. Triumph's expansion into these markets is not merely about increasing its physical footprint. The brand is leveraging its omnichannel model to provide seamless experiences across online and offline platforms. For instance, customers in smaller towns can explore Triumph's offerings through online platforms while enjoying the convenience of localized deliveries through nearby physical stores. The brand also sees opportunities to engage micro-influencers from Tier II and III towns, who act as brand ambassadors within their communities. This strategy not only builds brand awareness but also fosters a deeper connection with local consumers. E-Commerce: A Growth Engine In 2023, Triumph relaunched its D2C website and has since seen its business double on this platform. “E-commerce is an ever-growing business for us, showing double-digit growth. It's a profitable channel that we are actively investing in,” he explained. The brand's presence on major marketplaces complements its D2C initiatives, enabling the brand to capture diverse customer segments. Moreover, Triumph's digital-first approach ensures that new product launches are synchronized across online and offline channels, maintaining consistency in customer experience. For instance, products launched on the D2C site are simultaneously made available at physical stores, creating a unified shopping journey for customers. Brick-and-Mortar Expansion Plans While digital channels are growing, Triumph remains committed to expanding its physical retail footprint. The brand plans to open 10–15 franchise stores annually, targeting a total of 30–35 franchise stores by 2025. Key cities like Ahmedabad, Baroda, Surat, Rajkot, and Kolkata are on Triumph's radar. These markets offer immense potential due to increasing urbanization and higher consumer spending on premium products. Kolkata, in particular, has emerged as a high-revenue region, prompting the brand to prioritize it for franchise expansion. Triumph's recent standalone store launch in Mumbai is a testament to its commitment to the Indian market. Situated on a high street, the store features a premium aesthetic with innovative branding elements like large screens showcasing campaigns. The store has received positive feedback, reflecting the demand for Triumph's products in metro cities. Similar stores are planned for Kochi, Delhi, and Kolkata, signaling the brand's ambitious retail expansion strategy. Integrating Technology in Retail Triumph is leveraging technology to enhance its retail operations and customer experiences. One such initiative is its loyalty program, which rewards customers across online and offline channels. Members enjoy tiered benefits, such as birthday discounts and exclusive offers, fostering long-term brand loyalty. “We aim to create a seamless experience for our customers. Whether they shop at our stores or on our D2C platform, their membership benefits are consistent,” stated Devpuria. This integration of tech not only improves customer retention but also provides valuable data to refine the brand's offerings further. Omnichannel: The Way Forward Triumph's omnichannel approach ensures that customers enjoy a consistent experience regardless of where they shop. The brand's 14-day product launch cycle ensures that new collections are simultaneously available online and offline, reducing delays and enhancing customer satisfaction. It has also created a “brand store” experience on marketplaces like Myntra, where customers can explore the brand's core values and product offerings. This initiative helps Triumph stand out in a crowded digital marketplace, reinforcing its identity as a premium lingerie brand. "2025 is going to be a transformative year for the lingerie industry. After a challenging 2023 and a year of consolidation in 2024, we expect significant growth driven by online sales, franchise expansions, and traditional retail," he concluded. Next Story Why O3+'s Legacy of Excellence Sets It Apart in the Beauty Industry In the sprawling world of beauty and skincare, O3+ stands tall as a name synonymous with professional-grade facials and cutting-edge skincare solutionsIts journey, however, is not one of overnight success—it is rooted in a legacy that dates back to 1967, with a vision to serve the beauty industry when it was still in its nascent stages in India. “We've been in the beauty business for generations. My grandfather started the journey in 1967, providing salon consumables like hair clips to makeup artists and beauticians during the black-and-white cinema era. It was a different world then, but we kept adapting and evolving,” shares Vidur Kapur, Director of O3+ Skincare. The company's transformation began with simple offerings such as sugar wax, which was a breakthrough in hair removal at the time. By the 1980s, the family ventured into full-fledged skincare products, catering to salons with professional-grade offerings. The leap that established O3+ as a household name came in 2004, when the brand launched its signature facials. “At a time when facials were priced at Rs 400-500, we introduced premium facials priced at Rs 1,500. This wasn't just about raising the price point—it was about empowering beauticians to deliver superior results and earn more. The results spoke for themselves, and the brand quickly became synonymous with professional facials,” Kapur explains. "Our journey has always been about evolving with the times and meeting the industry's needs. We're not just a skincare brand—we're partners in the growth of beauty professionals." — Vidur Kapur From Metros to Small Towns Today, O3+ has a robust presence across India, reaching first, second, and even third-tier cities. The brand's distribution network ensures its products are accessible to a wide audience, from metropolitan hubs like Delhi and Kolkata to smaller towns and rural areas. “Delhi has always been a stronghold for us—it's where we started. But our reach extends across the country. Our products are available not just in salons but also in pharmacies, beauty stores, and general stores,” says Kapur. This widespread presence is a testament to the brand's commitment to inclusivity and accessibility. Whether it's a high-end salon in Mumbai or a neighborhood beauty store in a smaller town, O3+ ensures its products are within reach. Innovation at the Forefront Innovation has been the cornerstone of O3+'s success. The brand's latest offering, a hydrogel mask, is poised to revolutionize the Indian skincare market. Manufactured locally in India, this product marks a significant milestone for the brand. “We're the first in India to produce hydrogel masks. This innovation aligns with our philosophy of staying ahead of the curve,” Kapur shares proudly. The innovation doesn't stop there. O3+ is also introducing exosomes, a groundbreaking skincare technology. “Exosomes, produced by good bacteria, help rebuild the skin barrier and strengthen it. This is a game-changer in professional skincare, offering an alternative to invasive treatments,” Kapur explains. Unlike trends that fade quickly, O3+ focuses on meaningful, long-term innovations that redefine professional skincare. The exosomes range will initially be exclusive to salons, ensuring professionals have access to cutting-edge tools that set them apart. "We don't just follow trends; we create them. With innovations like exosomes, we're not just keeping up—we're leading the way." — Vidur Kapur Balancing Tradition and Modernity: Engaging Gen Z While O3+ stays true to its professional roots, the brand also recognizes the importance of catering to younger audiences, including Gen Z. However, its approach is deliberate and strategic. “We're not a trend-chasing brand. For example, while others might jump on the rice water trend, we focus on meaningful innovations like hydrogel masks and exosomes. We engage Gen Z through influencers and social media, ensuring our professional ethos remains intact,” Kapur notes. This balance between tradition and modernity ensures that O3+ appeals to a diverse audience without diluting its core values. A Green Commitment In an era where sustainability is no longer optional, O3+ is leading by example. The brand is PETA-certified and uses USDA-certified organic ingredients. Additionally, it is transitioning to glass packaging for its premium lines, reducing plastic usage significantly. “Our cleansers now come in glass bottles, and we're increasing the share of our vegan products. Sustainability isn't just a buzzword for us—it's a responsibility,” Kapur emphasizes. Even the packaging materials, such as FSC-certified paper and corrugated boxes, reflect the brand's commitment to environmentally friendly practices. "From cruelty-free certifications to sustainable packaging, we're constantly finding ways to give back to the environment while delivering premium products." — Vidur Kapur Bridging Offline and Online While many new-age brands prioritize online channels, O3+ remains rooted in its offline-first approach. “We've been an offline-first company since 2004. That said, we're also growing our online presence through platforms like Amazon and our direct-to-consumer (D2C) model,” Kapur explains. The brand is also exploring opportunities in quick commerce, which is gaining momentum in metropolitan areas. “Quick commerce is the future, especially for everyday essentials. However, for specialized skincare, the traditional channels remain important,” Kapur predicts. O3+ is also expanding its retail footprint through modern trade channels like Shoppers Stop and Big Bazaar, ensuring a seamless omnichannel experience for consumers. Taking Indian Skincare Global Having established itself as a trusted name in India, O3+ is now focusing on international markets. The brand is already present in Dubai, Mauritius, and Nepal, with plans to expand further. “Countries with a significant Indian diaspora, like Dubai, show strong demand for our products. We're already available in salons and online platforms there, and we're now scaling up our presence,” Kapur reveals. Strategic Collaborations and Partnerships Over the years, O3+ has partnered with leading salon chains and quick commerce platforms like Blinkit and Zepto. These collaborations have played a crucial role in strengthening the brand's market position. “We were one of the first marquee brands on Blinkit, and partnerships like these are vital for our growth. Internationally, we're also collaborating with salons in Dubai to bring our professional products to a global audience,” Kapur shares. Sustainability, Growth, and New Categories Looking ahead, O3+ has ambitious plans. The brand's key focus areas include sustainability, international expansion, and venturing into new categories such as haircare and makeup. “Our exosomes range is a major focus for us—it's a premium offering that competes with international brands. Additionally, we're exploring opportunities in haircare and makeup, ensuring we continue to innovate and grow,” Kapur outlines. With a growth rate of 15-20 percent annually, O3+ is well-positioned to lead the professional skincare market for years to come. "The future of skincare lies in innovation, sustainability, and personalization. At O3+, we're committed to staying ahead of the curve and delivering the best to our customers." — Vidur Kapur A Brand Rooted in Legacy, Driven by Innovation O3+ is more than just a skincare brand—it's a legacy, a pioneer, and a partner to beauty professionals across India and beyond. From its humble beginnings in 1967 to its current position as a leader in professional skincare, the brand has consistently evolved to meet the needs of its audience. With a strong commitment to innovation, sustainability, and inclusivity, O3+ is redefining what it means to be a professional skincare brand in the modern era. As it expands its reach and continues to innovate, the brand's story serves as an inspiration for businesses looking to balance tradition with forward-thinking strategies. Next Story Ice Cream Brand Hocco Aims for Rs 400 Cr Revenue in 2025, Eyes International Expansion In 2023, the Indian ice cream market was valued at Rs 228.6 billion and is projected to reach Rs 956 billion by 2032, growing at a compound annual growth rate (CAGR) of 17.23 percent during this period. Riding this wave of growth, the ice cream brand Hocco is optimistic and well-positioned to capitalize on the expanding market opportunities. According to Ankit Chona, Founder & MD, Hocco, the demand for ice creams and frozen products in India has been rising significantly, driven by substantial government investments and strategic efforts in developing cold chain infrastructure over the past decade. “A decade ago, selling ice cream in small villages was a major challenge due to frequent power outages lasting 12 to 16 hours a day. However, the situation has drastically improved, with most parts of India now enjoying uninterrupted power supply. This advancement in infrastructure has been the primary catalyst for the more than twofold growth of the ice cream market over the last five to seven years, enabling greater availability and accessibility of ice creams across the country,” he stated. Evolving Consumer Tastes The Indian ice cream market is witnessing a noticeable shift in consumer behavior, marked by a growing willingness to experiment with flavors and an increase in at-home consumption. “Traditionally, the market was dominated by classic flavors like vanilla and butterscotch. Interestingly, butterscotch remains the second highest-selling flavor in India—a trend unique to the country. Globally, the most popular flavors are vanilla, chocolate, and strawberry, but in India, the order is vanilla, followed by butterscotch, dry fruit-flavored ice creams, and then chocolate. Notably, strawberry doesn't even make it to the top 10 in the Indian market,” noted Chona. Another prominent trend is the premiumization of ice cream flavors. While iconic products like Choco Bar remain top-sellers, the focus has shifted towards premium extruded products like Magnums. At Hocco, this evolution is reflected in the launch of its Boss Bars—a premium range of creamier and more indulgent ice creams. Flavors like biscotti and charcoal lychee have emerged as top-performing products in its portfolio. The healthier ice cream category is also gaining traction, though it remains a niche segment. “Currently, healthier options account for 2% of the overall portfolio, up from just 1% a few years ago. While this segment is growing faster than traditional ice cream, it still represents a small portion of the market,” he added. Expanding Portfolio Hocco currently offers a diverse portfolio of around 150 SKUs, ensuring a balance between classic staples and innovative offerings. Vanilla, a staple for any ice cream brand, features prominently in its lineup with multiple variations, including two types of cups, party packs, and tubs. While these classics are essential for a well-rounded portfolio, the brand also takes pride in introducing unique and exciting products to the market. For instance, it has developed a sugar-free range of ice creams to cater to health-conscious consumers. Last year, it launched ball-top cones in innovative O-cone packaging, a first-of-its-kind product. Hocco also introduced cake sandwich ice creams and a selection of 10 different ice cream cakes. “Looking ahead, we're gearing up to launch a premium brand of ice creams under the Huber and Holly label, previously available only in our parlor format. This retail launch will feature an array of distinctive and non-traditional flavors for the Indian market, including Salted Caramel Popcorn, Pondicherry Vanilla, Sicilian Pistachio, and Macadamia Nut. These premium offerings will hit the shelves by the first week of February,” highlighted Chona. Targeting Key Markets With the confidence gained from its performance in Gujarat, Hocco has now scaled up its distribution network. As of this summer, its products will be available offline across Gujarat, Rajasthan, the National Capital Region (NCR), parts of western Uttar Pradesh, and Maharashtra. It may also make a modest entry into Madhya Pradesh, though it won't be a significant part of its distribution at this stage. “This expansion strategically targets regions that account for 50–60 percent of India's ice cream-consuming population. Ice cream consumption is highest in the west and north, particularly in Gujarat, Rajasthan, Maharashtra, Uttar Pradesh, Haryana, and Delhi, while regions like the south, east, and far northern states (such as Uttarakhand and Jammu & Kashmir) have comparatively lower demand,” he explained. “Notably, three states—Gujarat, Uttar Pradesh, and Maharashtra—contribute to more than half of India's ice cream sales, each boasting a market size of approximately Rs 2,000 crore. Among these, Gujarat leads, followed by Uttar Pradesh and Maharashtra, although the sales volumes are fairly similar across the three states,” he added. Strengthening Parlor Network The brand currently operates around 100 exclusive ice cream parlors directly managed and closely monitored by the company. In addition, it supplies to dealer-run parlors but maintains operational control over its exclusive outlets. A key component of Hocco's business is its well-established SMB (small and medium business) segment in Gujarat, which includes partnerships with 20 restaurants and 60 fast food outlets. These 80 outlets also serve as ice cream parlors, offering a unique combination of food and desserts. “The concept is deeply rooted in Gujarat's culinary culture, featuring popular items like chana puri and cold coffee alongside our ice creams,” shared Chona. The brand has recently expanded its footprint by opening parlors in Agra, Lucknow, and Ajmer over the past three months. Additionally, it has entered Mumbai, marking a significant step into a highly competitive and critical market. Plans are underway to establish company-owned parlors in Mumbai and Delhi, two key regions identified for growth. “The parlor format is a cornerstone of our business strategy,” he noted. “Our goal is to scale aggressively, with a target to add 100 new parlors within the coming financial year. By the end of FY26, we aim to have over 200 operational parlors across India.” Quick Commerce Growth One of the most significant trends that has gained traction is the at-home consumption of ice cream, largely driven by quick commerce platforms. “Thanks to platforms like Zepto, Blinkit, and Instamart, the convenience of having ice cream delivered quickly has become a major factor in boosting sales. Currently, quick commerce accounts for around 8-10 percent of our total sales, and we anticipate that this could grow to 20 percent in the near future,” asserted Chona. In response, the brand has developed a dedicated strategy for quick commerce - complete with a specialized team, a tailored marketing approach, and a unique product mix designed for these platforms. Regarding its quick commerce operations, it has distribution centers (DCs) across India. “We recently expanded our quick commerce presence to cities like Hyderabad, Chennai, and Bangalore, with plans to launch in Kolkata soon. We utilize third-party DCs to streamline the supply chain. By sending large truckloads of products to a central warehouse in each city, we can efficiently distribute to various quick commerce DCs, which then handle local deliveries. This setup allows us to manage a smaller, more focused SKU selection while ensuring a smooth distribution process,” he further added. Testing International Waters Hocco currently has one outlet in the US, and while there have been several challenges, the brand has learned a great deal. The primary hurdle has been ensuring that it meets all the legal and compliance requirements, which has delayed its expansion. “We opened our first store as a test to evaluate our products and supply chain, and it's been a success. Even without any marketing or PR, the store has shown consistent growth month after month, and our reviews on platforms like Yelp are among the highest in the area. An interesting insight we've gained is that about 70 percent of our customers in the US are non-Indians, which has been promising. It indicates that we can expand into markets beyond those with a heavy Indian population, offering a wider appeal,” said Chona. “We will open between five to eight new stores in the US this calendar year. Our goal is to have a total of 10 stores across North America, with equal demand coming from both the US and Canada. Interestingly, Canada is seeing a strong influx of Indian consumers, and it's proving to be an easier market for store launches due to less regulatory complexity,” he added. Aggressive Growth Ahead This year, Hocco is on track to close with approximately Rs 200 crore in net revenue. For next year, it has set an ambitious target: to double this revenue to Rs 400 crore. So far, the brand has raised Rs 150 crore from both its family office and external investors. To fuel its growth further, it plans to raise an additional Rs 100 crore to support the goal of reaching Rs 1,000 crore in revenue by 2028. Its marketing strategy is focused on working with micro-influencers who truly resonate with its brand's relaxed, fun, and chilled-out vibe. Along with influencer collaborations, Hocco is also working on a brand film and a catchy jingle, which it plans to launch this summer as part of a larger promotional push. “In addition to domestic expansion, we are also exploring exports in international markets. Although our family has not been very involved in exports previously, we see tremendous potential in markets such as the Middle East, Africa, and the U.S. This is still in progress, but we are excited about the prospects of taking Hocco beyond India,” highlighted Chona. “Our goal for the next three years is to establish Hocco as a pan-India ice cream brand, expanding aggressively but strategically. We believe that the ice cream industry in India is poised for rapid growth over the next five to ten years, and we aim to be a key player in this evolution,” he concluded. Also Worth Reading
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