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  Title	OpenWeb Launches Community Exchange Platform
  ID	27787633
  External ID	fe7a57ce651086bcbc700f1ca581a330
  Author	Staff Writer
  Published Date	Nov. 14, 2025, 1:21 a.m.
  Summary	Community Exchange is built from the real conversations happening across OpenWeb's logged-in users, with audience segments created from authentic community participation and real-time engagement.
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  URL	https://martechvibe.com/article/openweb-launches-community-exchange-platform
  Sentiment	Negative: 0.01237    Neutral: 0.83934    Positive: 0.14829
  Relevance	0.02155

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  Content ID	35470034
  Key	0f74b5f0-1511-41ed-bcaa-661c16cf0af0
  Content	Community Exchange is built from the real conversations happening across OpenWeb's logged-in users, with audience segments created from authentic community participation and real-time engagement. Staff Writer 52 minutes ago OpenWeb has announced Community Exchange, an audience platform that turns real community conversations into curated audiences. Community Exchange combines logged-in user participation with contextual intent signals across OpenWeb's network of 5,000+ trusted publishers. These anonymised, people-based audiences can be activated across display, video, native, exclusive, and in-conversation advertising inventory. The company also appointed Kelly Andresen as EVP of Demand Sales, overseeing OpenWeb's direct demand strategy and partnerships, and leading the company's advertising sales organisation worldwide. OpenWeb's Community Exchange is an audience and media platform that addresses a critical challenge in digital advertising. ALSO READ: Audience Relationship Platform OpenWeb Acquires ADYOULIKE OpenWeb's recently conducted research shows that while 99% of advertisers plan to increase first-party data investment, most identity solutions force buyers to choose between scale and precision. Community Exchange is built from the real conversations happening across OpenWeb's 100M+ logged-in users, with audience segments created from authentic community participation, including comments, reactions, and real-time engagement. These audiences are anonymised, capturing intent and sentiment that go far beyond page context. And because it's integrated with OpenWeb's SSP, activation for advertisers is seamless. The Community Exchange platform was designed with privacy in mind. Data primarily comes from consented, logged-in user relationships with publishers, ensuring performance without privacy compromises. 'Advertisers need authentic ways to reach real people,' said Kelly Andresen, Executive Vice President of Demand Sales at OpenWeb. ALSO READ: Amazon Ads Announces Partnership with Roku 'When someone comments on an article or reacts to content, they reveal mindset and sentiment that page-level targeting misses. It's the perfect time to be joining this business and a unique inflection point in the market.' Market demand for engagement-based targeting continues to grow. OpenWeb's research also indicates 86.8% of buyers will pay more for engagement-based audiences, while 53.3% prefer curated deals over open exchanges. Community Exchange meets both needs through direct access to premium inventory and simplified supply paths. 'Supply path optimisation matters more than ever,' said OpenWeb CEO Jim Daily. 'Buyers want direct relationships with premium publishers and clear visibility into where ads appear. Community Exchange provides both through our owned-and-operated network.' He continued, 'This is why it was critical we find the right demand side leader to take us to the next level. Kelly brings a breadth and depth of experience that helps us grow and deliver a best-in-class advertising experience.' ALSO READ: Yahoo Extends Identity Solutions Suite Availability The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. 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Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
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  Data Source Type	news
  Data Source URL	https://www.newscatcherapi.com/
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